CATEGORY: CRM
Unveiling Salesforce's purpose
Salesforce: The company everybody’s heard of, but nobody knows what they actually do
Imagine that you own a company which has operated for 20 years, you’re in the top 10 B2B brands in the world, worth over $130 billion and people still have no idea what you do. It would get you down, wouldn’t it?
In the rapidly developing, hyper-connected and data-driven world, companies are under considerable pressure to adapt to the new market dynamics. Although Western Europe and the USA are going through big changes, nowhere is that technological revolution more prominent than in Asia – the home to many fastest-growing economies in the world.
Our African adventure started back in 2019 when we travelled to Lagos, Nigeria to enable the digital transformation of one of the fastest-growing betting companies in Africa. We wrote about it in detail on our blog. Owing to this project, Salesforce recognized us as a partner for Sub-Saharan Africa, with a special focus on Nigeria.