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Personalisation

Deliver smarter, more relevant customer experiences in real time — powered by data and AI.

With Marketing Cloud Personalisation, you can turn every customer interaction into a meaningful moment. Leverage real-time data, AI-driven decision-making, and unified profiles to personalise every touchpoint, from web and mobile to email and service. This not only improves customer satisfaction but also boosts conversions and marketing ROI.

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Personalisation is the heartbeat of every great customer experience. With real-time data and AI, we can now deliver those experiences at scale.

- David Schmaier, President & Chief Product Officer, Salesforce

Respond instantly to customer behaviour with AI-powered personalisation across web, app, and email, all optimised to meet your business goals.

Use AI-driven decisions to move customers along the funnel with real-time, personalised offers and content based on behaviour, preferences, and context.

Feed real-time customer data into your sales and service consoles to create more personalised, efficient, and impactful interactions.

Use affinity profiling to uncover individual customer interests and serve hyper-relevant content and recommendations across all channels.

Our Salesforce Personalisation implementation services can also help you to:

Deliver dynamic content in real time

Use AI-driven personalisation to adjust website content, product recommendations, and banners as users interact, ensuring the experience evolves in real-time, based on the latest customer behaviours.

Engage customers the moment they open your email

Use Open-Time Email Personalisation to tailor content dynamically: offers, products, or messaging adapt in real time based on customer behaviour at the moment of engagement.

Deliver the right offer every time

Let Einstein Decisions automatically select the most relevant offer for each customer using real-time and historical data, contextual signals, and your business logic.

Test, learn, and optimise with confidence

Run A/B and multivariate tests powered by AI to validate your personalisation strategies and continuously improve performance across your digital channels.

Visualise the entire customer journey

Track every customer interaction across channels and build unified profiles to gain actionable insights that fuel smarter personalisation and segmentation.

Personalise at scale: no delays, no duplication

Speed up deployment with prebuilt connectors to platforms like Google Cloud, SAP, and MuleSoft — and activate personalisation across your stack faster.

Surface hidden patterns with AI-powered analytics

Leverage behavioural data and dashboards to monitor key metrics like conversions, engagement, and revenue, and uncover opportunities to personalise further.

Capture zero-party data the right way

Use targeted, real-time surveys to gather direct insights from your customers, enhance their profiles, and inform future content and engagement strategies.